Due to the COVID-19 pandemic and what people call the “new normal,” many technical sales engineers struggle with technical sales prospecting. The big problem is that many salespeople in industrial sales cannot do their usual techniques of technical sales prospecting, such as trade shows, setting up face-to-face meetings, and cold calling offices.

To continue moving forward in 2022, here are some essential and practical technical sales tips in prospecting for new revenue. Read these technical sales training tips that will help you prospect more customers in the coming new year.

Step 1: Look at Your Existing Customers

First, take a look at your current customers. Many people in industrial sales overlook this group and don’t spend enough time working with their existing customers. One way to continue technical sales prospecting with this group is to upsell your business to them, suggest new products and services, and inquire about new customer projects.

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