Lead Generation Strategies: Industrial Trade Show Tips

Maximizing Lead Generation at Industrial Trade Shows: Expert Tips

Industrial trade shows present significant opportunities for lead generation, even for those without a booth. In this insightful video, recorded at a bustling trade show in Anaheim, 2024, the speaker shares invaluable tips for industrial professionals to capitalize on these events and generate substantial activity.

Pre-Show Preparation

Before setting foot in the trade show, meticulous pre-show marketing is essential. This involves scouring the exhibitor list on the event's website, identifying potential leads, and initiating connections through LinkedIn. Tools like Lucia and Seamless AI can facilitate the acquisition of contact information, enabling proactive outreach to sales and operations personnel.

Strategic Approach

Upon entering the trade show, it's crucial to allocate ample time and adopt a strategic approach. Begin by navigating to the less crowded areas, typically at the show's periphery. Engage...

Industrial Marketing: Advanced Automation in a CRM

Leveraging Advanced Automation with CRM Systems in Industrial Marketing

In the dynamic world of industrial marketing, embracing advanced automation within CRM systems is a game-changer. Kyle Milan, an authority in industrial sales and marketing, sheds light on the intricacies of effectively utilizing marketing automation tools in conjunction with CRM systems.

1. Choosing the Right CRM System

The first step in harnessing the power of advanced automation in industrial marketing is selecting an appropriate CRM system. Milan emphasizes the importance of a system that aligns with your business needs and can integrate seamlessly with other tools. Popular choices like HubSpot, Salesforce, or Marketo each offer unique features. The key is to choose a platform that supports robust marketing strategies and offers seamless integration capabilities.

2. Strategizing Automated Outreach Campaigns

Once the CRM system is in place, Milan advises on creating structured outreach campaigns. This...